PC Magazine have published their review of the Sony Dash Personal Internet Viewer (HID-C10). 'Before we go any further, it's necessary to note that while the Dash is a direct competitor to the Chumby ($180, ) and the Chumby One (119.95, ), it is also a result of collaboration with the Chumby team. Chumby apps are available to download on the Dash, and even Sony's My Dash Web site, where you personalize your content choices by syncing to services like Slacker, Pandora, and Netflix, not only references the Chumby, but ends up being a Chumby URL. Sony worked closely with the company while designing the Dash. In fact, the Dash seems, more or less, like a souped-up Chumby.'


